Since its launch in 2005, The Elf on the Shelf® tradition has captured the hearts of children everywhere who have embraced the magic of adopting their very own scout elf. Touted as “the best thing since The Night before Christmas,” this gift set includes a North Pole pixie-elf, hardbound children’s book and keepsake box. In addition to the core product, The Elf on the Shelf® products include huggable toy scout elves, Plushee Pals®, which are available as boys with light or dark skin or as girls with light or dark skin. The Claus Couture Collection™ offers special clothing and accessories for scout elves, including two very special scout elf skirts—the original and a limited collectible edition--as well as a special sports jersey and a child-and-elf chef apron set. 2013 brings the launch of The Elf on the Shelf®: A Birthday Tradition, giving children one more day during the year to receive a special visit from their beloved scout elf. Also new in 2013, The Ultimate Christmas Creativity Book.