• Discover easy inspiration for your elf with curated bundles featuring our traditions, accessories, and featured items from our animated specials and more!

  • Santa’s North Pole expands with new faces and places for imaginative play and enchanting adventures!

  • Adventure awaits! Adopt one of Santa’s Scout Elf®holiday helpers for a magic-filled Christmas.

  • Be a part of promoting kindness and Christmas cheer! Adopt one of Santa’s cuddly Elf Pets®and help Santa this season.

  • Signature styles make your elf’s personality shine! Shop Claus Couture Collection®and MagiFreez®fashions for elves who dress to impress!

  • Encourage kindness and whimsy with these very special elves! Each huggable, lovable Elf Mates®helper inspires imaginative play.

  • Add extra magic to your elf’s ideas this year with mini props and tools that will inspire their festive scenes. Decked-out ideas are as easy as 1, 2, 3!

  • Cuddle, snuggle and play with these toy versions of Santa’s REAL North Pole helpers. These soft, plush dolls are special pals to love and enjoy year-round!