The Noorah, Little Grunt, Bogie, and Elf Pet plushes sitting on a patch of snow. Around the plushes are Scout Elf and Elf Mate dolls. Behind the characters is a starry sky with the Northern Lights.
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Hello, Scout Elf Return Week! Everything Your Elf Needs Is Here.

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A girl reading The Elf on the Shelf storybook while sitting on a sofa. Next to the girl on the back of the sofa sits a girl Scout Elf. Behind the sofa is a Christmas tree.

The Elf on the Shelf®

The beloved family tradition that has captured the hearts of children everywhere. Start your tradition today!

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Woman and girl sitting in bed reading the Noorah storybook. Under the girl's arm is the Noorah plush.

Extraordinary Noorah™

Noorah feels quite ordinary until she discovers she can help Santa travel the world in one night. Give a gift that will inspire all year long.

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A mother, a girl, and a boy sitting in a living room decorated for Christmas. The mother is holding the Little Grunt storybook while the children read over her shoulder. The boy is holding a Little Grunt plush in his arms.

SnoBiggie™ Yeti

Once fearsome, the SnoBiggie yetis found their softer side. A brand-new friend, available exclusively at Target while supplies last.

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Shop By Brand

  • The Elf on the Shelf logo

    The Elf on the Shelf®

  • Elf Pets logo

    Elf Pets®

  • Extraordinary Noorah logo

    Noorah™

  • SnoBiggie logo

    SnoBiggie™

  • Bogie logo

    Bogie™

  • MagiFreez and Claus Couture Collection logos

    MagiFreez® & Claus Couture Collection®

  • Scout Eves at Play and Polar Props logos

    Scout Elves at Play® & Polar Props™

  • Plushee Pals logo

    Plushee Pals®

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