The Elf on the Shelf® Store | Shop Online at Santa's Store

Discover easy inspiration for your elf with curated bundles featuring our traditions, accessories, and featured items from our animated specials and more!

Santa’s North Pole expands with new faces and places for imaginative play and enchanting adventures!

Adventure awaits! Adopt one of Santa’s Scout Elf® holiday helpers for a magic-filled Christmas.

Be a part of promoting kindness and Christmas cheer! Adopt one of Santa’s cuddly Elf Pets® and help Santa this season.

Signature styles make your elf’s personality shine! Shop Claus Couture Collection® and MagiFreez® fashions for elves who dress to impress!

Encourage kindness and whimsy with these very special elves! Each huggable, lovable Elf Mates® helper inspires imaginative play.

Add extra magic to your elf’s ideas this year with mini props and tools that will inspire their festive scenes. Decked-out ideas are as easy as 1, 2, 3!

Cuddle, snuggle and play with these toy versions of Santa’s REAL North Pole helpers. These soft, plush dolls are special pals to love and enjoy year-round!